Our Proven 10-Phase System for Government Market Success
A deep dive into to understand your business and government messaging. Through detailed discovery sessions and stakeholder interviews, we map your capabilities to government needs, identifying key differentiators to create a customized strategic roadmap for engagement success.
Step 1: Onboard
Builds the foundation for government success by equipping your organization with the right knowledge, messaging, internal structure, and procurement strategy. We ensure you are positioned to engage government decision-makers confidently and effectively.
Step 2: Boot Camp
Refines your approach by testing your pitch, brief, and positioning with trusted government insiders across select states. This process provides expert insight to strengthen your strategy before full market engagement.
Step 3: Test
Places your prepared organization in front of multiple state government leaders at once to efficiently assess interest and demand. This approach maximizes time and capital efficiency before deeper state-level engagement.
Step 3: Aggregate
Prioritizes target states using strategic criteria such as political alignment, budget status, stakeholder support, and competition. This disciplined approach concentrates resources on the most viable opportunities.
Step 4: Filter
Step 5: Invest
Commits resources to the highest-probability states by executing a state-by-state strategy supported by targeted staffing, stakeholder mapping, and funding plans. This step transforms validated opportunity into focused action.
Navigating hierarchies and responding successfully to RFPs or creating sole-source.
Step 7: Procure
Ensures consistent alignment through a structured monthly brief that delivers clear quantitative and qualitative insights. This keeps leadership and teams informed, aligned, and focused on execution.
Step 7: Communicate
Applying proven communication strategies to retain and grow business. We ensure your government presence is not just a single win, but a scalable foundation for long-term growth.
Step 8: Renew/Expand
Develop, recruit, interview, and transition to your own fully deployed gov team. We streamline the shift from external consultancy to internal capability by sourcing top-tier talent and managing the transition process.
Step 9: Replace
As you expand, we refer you to firms more aligned to work with you in this phase.
Step 10: Refer
Who’s This System Designed For?
The GTP System is specifically designed to help early-stage or new-entrant companies enter the government market effectively, thereby mitigating risk and maximizing successful outcomes.
Too often, companies enter the government sector without adequate preparation, defined strategies, necessary resources, or realistic expectations. This oversight commonly leads to wasted time and resources, and frequently results in missed opportunities. Furthermore, many companies that do secure government contracts struggle to defend and expand that business over time. The GTP System provides solutions for all these critical challenges.
Contact Us
Schedule an appointment with us to walk through this process, regardless of whether you choose to engage our firm.